Your search returned 29 results.

Sort
Results
1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

2.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684.

3.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Not available: Lahore Business School Library: In transit (1).

4.
Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Response Books, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MAH-T 2011 805374.

5.
Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KUM-P 2007 800310.

6.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

7.
Sales Forecasting Management: A demand management approach/ John T.Mentzer,Mark A.Moon. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Response, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 MEN-S 2005 804173.

8.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

9.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

10.
The 22 Immutable Laws of Branding / Al Ries and Laura Ries. by
Edition: 1st ed. [expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Profile Books, c1998
Other title:
  • Twenty-two immutable laws of branding.
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.827 RIE-I 1998 804184, ...

11.
Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199.

12.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

13.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

14.
Customer communications, 1999-2000 / Gill Wood. by Series: CIM professional |
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Oxford : Boston : Viva Books, Butterworth-Heinemann, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 WOO-C 1999 804152.

15.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

16.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ...

17.
Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.

18.
E-Service : 24 Ways to Keep your Customers When the Competition is Just a Click Away / Ron Zemke, Tom Connellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 ZEM-E 2001 804200.

19.
Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159.

20.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

Pages
Copyrights 2018© The University of Lahore (UOL) Libraries. All Rights Reserved. Library System Administrator Muhammad Riaz (muhammad.riaz@uol.edu.pk) +92 (0)42 35963421-30 Ext: 1703

Powered by Koha