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1.
Marketing Management Philip Kotler, Kevin Lane Keller by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-M 2013 902905.

2.
Global Marketing A Decision Oriented Approach Svend Hollensen , Madhumita Banerjee by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HOL-G 2010 902605.

3.
Marketing Public Relations A Marketer's Approach to Public Relations and Social Media Gaetan T. Giannini Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.2 GIA-M 2011 902594.

4.
Marketing Viva Books(Publisher) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 VIV-M 2009 902573.

5.
Principles of Marketing A South Asian Perspective Philip Kotler,Gary Armstrong,Prafulla Y Agnihotri,Ehsan Ul Haque by
Edition: thirteen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Dorling Kindersley 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (2)Call number: 658.8 KOT-P 2010 900089, ...

6.
How to Market Books The Essential Guide to Maximizing Profit and Exploiting all Channels to Market Alison Baverstock by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 381.450020 BAV-H 2008 900580.

7.
Valuable Content Marketing Why Quality Content is key to Business Success Sonja Jefferson,Sharon Tanton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 JEF-V 2013 900549.

8.
Marketing Priciples Pippa Riley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 RIL-M 2011 900887.

9.
Marketing and Sales Strategy Pippa Riley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.81 RIL-M 2011 900886.

10.
Marketing and Promotion Pippa Riley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (2)Call number: 658.8 RIL-M 2011 900885, ...

11.
Strategic Marketing Text and Cases S. Shajahan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SHA-S 2010 900824.

12.
Advertising Principles and Practice William Wells,Sandra Moriarty,John Burnett by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 WEL-A 2006 900313.

13.
International Marketing Philip R.Cateora,Mary C.Gilly,John L.Graham by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 CAT-I 2014 900309.

14.
The Retail Champion 10 Steps to Retail Success Clare Rayner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 RAY-R 2012 900925.

15.
Foundations of Marketing John Fahy and David Jobber by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 FAH-F 2012 900894.

16.
Strategic Marketing Making Decisions for Strategic Advantage Musadiq A. Sahaf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentic Hall of India 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 SAH-S 2008 900849.

17.
Services Marketing Concepts and Practices Ramneek Kapoor,Justin Paul,Biplab Halder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KAP-S 2011 902576.

18.
Marketing Research John Boyce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.83 BOY-M 2011 902574.

19.
Strategic Marketing Text and Cses The Indian Perspective S.Shajahan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SHA-S 2010 902572.

20.
Marketing Management Russell S.Winer by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658 WIN-M 2008 902550.

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