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541.
Strategic market management / David A. Aaker by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2006 1100354.

542.
Services Marketing : The indian context / R. Srinivasan. by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 2009
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 SRI-S 2009 1100345.

543.
International marketing : Text and Cases / Justin Paul, Ramneek Kapoor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c2008
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 PAU-I 2010 1100368.

544.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

545.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 ZIK-E 2007 1100327.

546.
Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 HOO-M 2011 1100320.

547.
Marketing genius / Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 FIS-M 2006 1100323.

548.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Pakpattan Campus Library (2)Call number: 658.8 PER-B 2005 1100667, ...

549.
Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: John Wiley & Sons, 2002
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 KUM-E 2005 1100317.

550.
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299.

551.
Branding: A Practical Guide to Planning your Strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.827 RAN-B 2004 1100310.

552.
Contemporary Strategic Marketing : Ross Brennan, Paul Baines, Paul Garneau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india palgrave macmillan 2003
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8101 BRE-C 2003 1100367.

553.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

554.
Principles of Marketing A South Asian Perspective Philip Kotler , Gary Armstrong , Prafulla Y. Agnihotri , Ehsan ul Haque by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore Urdu Bazar 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-P 2014 902625.

555.
Global Marketing Warren J Keegan,Mark C Green by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2005 905388.

556.
Impact of Internal Marketing on Organizational Innovation and Social Capital: Empirical Evidence Form Pakistan / Rafia Khan. (PBA-02143001) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department , 2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KHA-I 2019 815121.

557.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MIL-F 2000 815113.

558.
Internal Marketing and positive word of mouth [Nida Tanveer PBA02163011]: The role of prosocial behaviours and self-efficacy under the lens of service e-proft chain Nida Tanveer . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department, 2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 TAN-I 2020 815158.

559.
Understanding dynamics for building initial trust in moble banking: Embracing internal marketing as an invincible tool to enhance trust via prior interaction experience / (PBA02181004) Mahnoor Khan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department, 2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KHA-U 2020 815154.

560.
Impact of internal marketing on affective trust via dual mediations of customer oriented ocb and in role behaviour hoe as a modertor/ (PBA-02163012) Mehreen Shah. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department, 2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 SHA-I 2020 815151.

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