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Strategic Marketing Planning / by Peter Reed. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.
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166.
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167.
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168.
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Analysis for Strategic Marketing/ Vithala R.Rao,Joel H.Steckel. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 RAO-A 2008 806310. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 RAO-A 2008 806311.
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169.
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170.
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The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.
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171.
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How to Prepare a Promotional Plan/ David Waller. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.
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172.
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The IEBM encyclopedia of marketing / edited by Michael J. Baker.
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : International Thomson Business, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8003 IEB- 1999 803750.
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173.
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177.
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178.
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179.
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The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title: - Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.
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180.
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The 22 Immutable Laws of Branding / Al Ries and Laura Ries. by
Edition: 1st ed. [expanded].
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India : Profile Books, c1998
Other title: - Twenty-two immutable laws of branding.
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.827 RIE-I 1998 804184, ...
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