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	1.	The Marketing Strategy: A Handbook/ Norton Paley. by Paley, Norton Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Crest Publishing House, 2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134. Place hold Add to cart (remove)
	2.	Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by Shajahan, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Viva Books, 2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342. Place hold Add to cart (remove)
	3.	Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137. Place hold Add to cart (remove)
	4.	Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208. Place hold Add to cart (remove)
	5.	No cover image available Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by Smith, Brian D. (Brian David), 1961- NetLibrary, Inc Ford Library E-Book Collection Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823. Add to cart (remove)
	6.	The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making / David Stewart and Michael Saren. by Stewart, David, 1948- Saren, Michael ProQuest Ebooks Material type: Computer file; Format: electronic available online Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014 Online resources: View online via Ebook Central - Academic Complete ANZ Edition Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 STE-M 2014 815725. Place hold Add to cart (remove)

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