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	1.	The Marketing Strategy: A Handbook/ Norton Paley. by Paley, Norton Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Crest Publishing House, 2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134. Place hold Add to cart (remove)
	2.	Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by Smith,Paul Berry,Chris Pulford,Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Crest, 2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487. Place hold Add to cart (remove)
	3.	Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by Shajahan, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Viva Books, 2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342. Place hold Add to cart (remove)
	4.	Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan. by Fifield, Paul Gilligan, Colin Chartered Institute of Marketing Series: The CIM workbook series. Marketing \| Marketing series (London, England) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIF-S 1999 804021. Place hold Add to cart (remove)
	5.	Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137. Place hold Add to cart (remove)
	6.	Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208. Place hold Add to cart (remove)
	7.	No cover image available Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by Smith, Brian D. (Brian David), 1961- NetLibrary, Inc Ford Library E-Book Collection Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823. Add to cart (remove)
	8.	No cover image available Strategic Market Management : Global Perspectives / David A. Aaker.; Damien McLoughlin , by Aaker, David A McLoughlin, Damien Edition: Special Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Wiley, c2014 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 AAK-S 2014 813405, ... Place hold Add to cart (remove)
	9.	Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by Walker, Orville C Mullins, John W Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw Hill Education, c2014 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258. Place hold Add to cart (remove)
	10.	Strategic Marketing for NonProfit Organizations / Alan R.Andreasen,; Philip Kotler, Dheeraqj Sharma. by Andreasen,Alan R Kotler, Philip Sharma, Dheeraj Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2019 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2019 815490. Place hold Add to cart (remove)
	11.	Strategic Marketing for Nonprofit Organizations / Alan R Andreasen; Philip Kotler. by Andreasen, Alan R Kotler, Philip Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2015 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2015 815650. Place hold Add to cart (remove)
	12.	The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making / David Stewart and Michael Saren. by Stewart, David, 1948- Saren, Michael ProQuest Ebooks Material type: Computer file; Format: electronic available online Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014 Online resources: View online via Ebook Central - Academic Complete ANZ Edition Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 STE-M 2014 815725. Place hold Add to cart (remove)
	13.	The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by Dodson, Ian [author.] Edition: 1 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2016 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DOD-A 2016 815839. Place hold Add to cart (remove)

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