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1.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 BLA-C 2001 805601.

2.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599.

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