International Marketing and Export Management / Gerald Albaum, Edwin Duerr.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, c2013.Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN: - 9780273743880 (pbk.)
- 0273743880 (pbk.)
- 658.848 22 ALB-I 2013 806905
- HF1416 .I617 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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Lahore Business School Library Shelf No. 86, LBS | Book | 658.848 ALB-I 2013 806905 (Browse shelf(Opens below)) | C1 | Available | 806905 | |||
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Books
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Lahore Business School Library Shelf No. 86, LBS | Book | 658.848 ALB-I 2013 806904 (Browse shelf(Opens below)) | C2 | Available | 806904 | |||
Reference
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Lahore Business School Library Shelf No. 86, LBS | Not for loan and check out is restricted | 658.848 ALB-I 2013 806903 (Browse shelf(Opens below)) | C3 | Not For Loan (Restricted Access) | 806903 |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.