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21.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.

22.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2005
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.7 WIS-P 2005 807302, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 WIS-P 2005 807304.

23.
Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.

24.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

25.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

26.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

27.
Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; McGraw Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504.

28.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ...

29.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

30.
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 ROS-M 2013 807726, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 ROS-M 2013 807728.

31.
International Marketing Rajagopal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Vikas Publishing, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 RAJ-I 2007 807800, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.848 RAJ-I 2007 807798.

32.
Principles of Marketing Philip Kotler by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Pub: c2014
Availability: Items available for loan: Lahore Business School Library (41)Call number: 658.8 KOT-P 2016 807892, ... Library, Corner Stone School (1)Call number: 658.8 KOT-P 2016 152277. Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.8 KOT-P 2016 807893. Not available: Lahore Business School Library: Checked out (4).

33.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

34.
Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 MAL-M 2019 815471. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2019 815196.

35.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199.

36.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

37.
Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212.

38.
Retail Marketing Management : the 5 ES of Retailing / Dhruv Grewal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GRE-R 2019 815231.

39.
Digital marketing analytics: making sense of consumer data in a digital world/ Chuck Hemann. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 HEM-D 2018 815282.

40.
Marketing for hospitality and tourism/ Philip T.Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 647.940688 KOT-M 2019 815281.

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