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1.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

2.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

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