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	1.	Product Management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: McGraw-Hill/Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2002 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.56 LEH-P 2002 801865. Place hold Add to cart (remove)
	2.	Churchill/Ford/Walker's sales force management Mark W.Johnston,Greg W.Marshall. by Johnston, Mark W Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw-Hill, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 JOH-S 2003 801862. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOH-S 2003 CD801862. Place hold Add to cart (remove)
	3.	Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073. Place hold Add to cart (remove)
	4.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2005 804554. Not available: Lahore Business School Library: Lost (1). Place hold Add to cart (remove)
	5.	Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ... Place hold Add to cart (remove)

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