Corporate communication : a guide to theory and practice / Joep Cornelissen.

By:

Cornelissen, Joep

Material type: Text

TextPublication details: Los Angeles: Sage, c2020.Edition: 6th edDescription: xxiv, 304p,; ill.; 24 cmISBN:

9781526491978
9781526491985

Subject(s):

DDC classification:

23 658.45 COR-J 2020 815210

Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference	Lahore Business School Library Book Cart	Not for loan and check out is restricted	658.45 COR-J 2020 815210 (Browse shelf(Opens below))	Not For Loan		815210

Total holds: 0

"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--