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1.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

2.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Other title:
  • Marketing for hospitality & tourism
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 647.940688 KOT-M 2008 807843.

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