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A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine.

By: Material type: TextTextPublication details: Hoboken, N.J. : J. Wiley, c2003.Description: xi, 260 p. ; 24 cmISBN:
  • 0471263664
Subject(s): DDC classification:
  • 659.20973 21 LEV-B 2003 804190
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 88, LBS Book 659.20973 LEV-B 2003 804190 (Browse shelf(Opens below)) Available 804190
Total holds: 0

Includes bibliographical references (p. 253) and index.

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