Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.