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	1.	Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, c2005 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135. Place hold Add to cart (remove)
	2.	How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ZAL-H 2003 804274. Place hold Add to cart (remove)
	3.	Consumer Behavior in Fashion/ Michael R.Solomon,Nancy J.Rabolt. by Solomon,Michael R Rabolt,Nancy J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, c2004 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SOL-C 2004 804275, ... Place hold Add to cart (remove)
	4.	Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by Schiffman, Leon G Wisenblit, Joseph [author.] Kumar, S. Ramesh Edition: 11 ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi.; Person: c2015. c2016 Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (9). Lahore Business School Library: Lost (1). Place hold Add to cart (remove)

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