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121.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135.

122.
Marketing Research and Consumer Behaviour / C.N Sontakki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana: Kalyani Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.93 SON-M 2001 804209.

123.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420973 HAW-C 2010 805270. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2010 CD805270.

124.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420973 HAW-C 2004 802265, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2004 CD804292.

125.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2002 804296.

126.
Consumer Behavior : Buying, Having, and Being / Michael R. Solomon. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SOL-C 2011 805271.

127.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420994 NEA-C 2004 800131, ...

128.
Consumer behavior / Leon G.Schiffman,Leslie Lazar Kanuk. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SCH-C 1997 804893.

129.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 PET-C 1996 804294.

130.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8342 KAR-C 2002 804297, ...

131.
Consumer Behaviour: A european perspective/ Michael Solomon,Gary Bamossy,Soren Askegaard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342094 SOL-C 1999 804277.

132.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 KAR-C 1999 804288.

133.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SHE-C 1999 804289.

134.
Consumer Behavior: Buying,having,and being/ Michael R.Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SOL-C 2004 804698.

135.
COnsumer Behavior : A Marketer's Tool / Wayne D.Hoyer,Deborah J.Macinnis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HOY-C 2010 805195.

136.
Consumer Behavior/ Leon G.Schiffman,Lesile Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SCH-C 2007 804278, ... Not available: Lahore Business School Library: In transit (1). Lahore Business School Library: Lost (1).

137.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HAW-C 2007 804533. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 HAW-C 2007 CD804533.

138.
Consumer Behavior/ Leon G.Schiffman,Lesile Lazar Kanuk,S.Ramesh Kumar. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2010
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8342 SCH-C 2010 805114, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SCH-C 2010 806213. Not available: Lahore Business School Library: Checked out (2). Lahore Business School Library: Lost (1).

139.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 GIL-A 2007 802326.

140.
How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ZAL-H 2003 804274.

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