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	1.	Marketing : best practices / Michael R. Czinkota ... [et al.]. by Czinkota, Michael R Series: The Dryden Press series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth ; Dryden, c2000 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804088, ... Place hold Add to cart (remove)
	2.	Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353. Place hold Add to cart (remove)