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Principles of Advertising & IMC / Tom Duncan.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 0072537744 (alk. paper)
  • 0071111182 (international : alk. paper)
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.827 22 DUN-P 2005 800250
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 82, LBS Book 658.827 DUN-P 2005 800250 (Browse shelf(Opens below)) C 1 Available 800250
Books Books Lahore Business School Library Shelf No. 82, LBS Book 658.827 DUN-P 2005 815984 (Browse shelf(Opens below)) C 2 Available 815984
Books Books Lahore Business School Library Shelf No. 82, LBS Book 658.827 DUN-P 2005 815985 (Browse shelf(Opens below)) C 3 Available 815985
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.827 DUN-P 2005 CD815984 (Browse shelf(Opens below)) C 1 Not For Loan (Restricted Access) CD815984
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.827 DUN-P 2005 CD815985 (Browse shelf(Opens below)) C 2 Not For Loan (Restricted Access) CD815985
Total holds: 0

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

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