Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:

0072525231 (alk. paper : hbk.)
9780072947038 (hbk.)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22 PER-B 2005 801857

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Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 PER-B 2005 801857 (Browse shelf(Opens below))	C1	Long Overdue (Lost)	801857 Book issue from LIMS Software to Dr.Ebad Baig ID 20011 04/02/2010		801857
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 PER-B 2005 804554 (Browse shelf(Opens below))	C2	Available			804554

Total holds: 0

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.