New products management / C. Merle Crawford, C. Anthony Di Benedetto.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 75, LBS	Book	658.575 CRA-N 2000 804262 (Browse shelf(Opens below))	Available		804262

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Includes bibliographical references and index.