New products management / C. Merle Crawford, C. Anthony Di Benedetto.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN:- 0070275521 (alk. paper)
- 658.575 21 CRA-N 2000 804262
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 75, LBS | Book | 658.575 CRA-N 2000 804262 (Browse shelf(Opens below)) | Available | 804262 |
Total holds: 0
Includes bibliographical references and index.