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21.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ...

22.
A Preface to Marketing Management / J. Paul Peter.;James H. Donnelly Jr. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: McGraw Hill Education, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-P 2015 812622.

23.
Marketing Management / R.S.N. Pillai.; Bagavathi, S. Kala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ram Nagar New Delhi: S. Chand & Company, c2014
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 PIL-M 2014 812654, ...

24.
Marketing : Creating and Delivering Value / Pascale G Quester. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, ©2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 QUE-M 2004 815379.

25.
Marketing : Real People, Real Choices / Michael R Solomon ,; Elnora W. Stuart, Greg W. Marshall. by
Edition: 8th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : B Pearson Education Limited, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-M 2015 815799.

26.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

27.
Marketing : A Practical Approach / Peter Rix by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: North Ryde, N.S.W. : McGraw-Hill Australia, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 RIX-M 2009 815968.

28.
Real Marketing : The People, the Choices / Michael R Solomon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest, NSW : Pearson Australia, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-R 2012 816006.

29.
Services Marketing : Text and Cases / Harsh V Verma. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 VER-S 2012 816007.

30.
Marketing Principles / William M Pride; O C Ferrell; Bryan A Lukas; Sharon Schembri; Outi Niininen. by
Edition: 2nd Asia-Pacific edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning, ©2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PRI-M 2015 816031.

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