Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy.
Material type: TextPublication details: New Dehli: McGraw Hill Education, c2005.Edition: 15th edDescription: xviii, 844p: ill; 24 cmISBN:- 9780070620186
- 0070620180
- 22 658.8 PER-B 2005 808618
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Index.1.1 to 1.18 p.