Ethical Marketing and the New Consumer / Chris Arnold.
Material type:
TextPublication details: Chichester, U.K. : Wiley, 2009.Description: xv, 272 p. : ill. ; 21 cmISBN: - 9780470743027 (cloth)
- 0470743026 (cloth)
- 658.8 22 ARN-E 2009 815757
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 ARN-E 2009 815757 (Browse shelf(Opens below)) | Available | 815757 |
Includes bibliographical references and index.
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description