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Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan.

By: Contributor(s): Material type: TextTextSeries: The CIM workbook series. Marketing | Marketing series (London, England)Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999.Description: xvii, 326 p. : ill. ; 28 cmISBN:
  • 0750619902
  • 8176491306
Subject(s): DDC classification:
  • 658.8 20 FIF-S 1999 804021
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 75, LBS Book 658.8 FIF-S 1999 804021 (Browse shelf(Opens below)) Available 804021
Total holds: 0

Includes index

'Published on behalf of the Chartered Institute of Marketing.'

'Diploma syllabus'

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