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1.
Marketing Management/ Philip Kotler,Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8 KOT-M 2006 804007, ...

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2.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

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3.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 GUI-M 1997 804015, ...

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4.
Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan. by Series: The CIM workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIF-S 1999 804021.

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