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Product Management / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002.Edition: 3rd edDescription: xxv, 502 p. : ill. ; 24 cmISBN:
  • 0070275491 (alk. paper)
Subject(s): DDC classification:
  • 658.56 21 LEH-P 2002 801865
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 75, LBS Book 658.56 LEH-P 2002 801865 (Browse shelf(Opens below)) Available 801865
Total holds: 0

Includes bibliographical references and indexes.

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