Amazon cover image
Image from Amazon.com

Public Relations on the Net : Winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

By: Material type: TextTextPublication details: New York : American Management Association, c2002.Edition: 2nd edDescription: xx, 444 p. : ill. ; 23 cmISBN:
  • 0814471528 (pbk.)
Subject(s): DDC classification:
  • 659.202854678 21 HOL-P 2002 804384
Contents:
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 86, LBS Book 659.202854678 HOL-P 2002 804384 (Browse shelf(Opens below)) Available 804384
Total holds: 0

Includes bibliographical references (p. 400-402) and index.

A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.

Copyrights 2018© The University of Lahore (UOL) Libraries. All Rights Reserved. Library System Administrator Muhammad Riaz (muhammad.riaz@uol.edu.pk) +92 (0)42 35963421-30 Ext: 1703

Powered by Koha