Public Relations on the Net : Winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
Material type: TextPublication details: New York : American Management Association, c2002.Edition: 2nd edDescription: xx, 444 p. : ill. ; 23 cmISBN:- 0814471528 (pbk.)
- 659.202854678 21 HOL-P 2002 804384
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books | Lahore Business School Library Shelf No. 86, LBS | Book | 659.202854678 HOL-P 2002 804384 (Browse shelf(Opens below)) | Available | 804384 |
Includes bibliographical references (p. 400-402) and index.
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.