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	1.	Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by Kotabe, Masaaki Helsen, Kristiaan Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KOT-G 2004 804066. Place hold Add to cart (remove)
	2.	The SAGE Handbook of International Marketing/ [electronic resource] / Edited by Masaaki Kotabe and Kristiaan Helsen. by Kotabe, Masaaki Helsen, Kristiaan Material type: Text; Format: electronic ; Literary form: Not fiction Publication details: Los Angeles ; London : SAGE, 2009 Other title: International marketing SAGE Knowledge - A-Z List Online resources: Full text available from SAGE Knowledge - A-Z List Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 SAG- 2009 805410. Add to cart (remove)