Marketing Accountability A new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey
Material type: TextPublication details: India Kogan Page 2009Description: viii,293 p.: 24 cmISBN:- 9780749462635
- 23 658.80072 MCD-M 2009 902589
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | The University of Lahore, Gujrat campus C Management Sciences | Book | 658.80072 MCD-M 2009 902589 (Browse shelf(Opens below)) | Available | 902589 |
Total holds: 0