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21.
Calming Upset Customers Stay in Control...in any Situation Rebecca L.Morgan by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.812 MOR-C 2011 900576.

22.
Services Marketing People,Technology,Strategy Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LOV-S 2011 900343.

23.
Global Marketing Foreign Entry,Local Marketing and Global Management Johny K.Johansson by
Edition: fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 JOH-G 2008 902591.

24.
Marketing Plans For Service Businesses A Complete Guide Malcolm McDonald and Adrian Payne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ELSEVIER 1996
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 MCD-M 1996 902615.

25.
Marketing, Sales & Customer Services Understanding the Theory and Practice of Selling Through Service Charley Watkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A.I.T.B.S. Publishers 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 WAT-M 2006 902614.

26.
Insurance Marketing SandeepSharma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Venus Books 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 368 SHA-I 2014 902600.

27.
Services Marketing K.Rama Mohana Rao by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 RAO-S 2011 902598.

28.
Global Marketing Warren J Keegan,Mark C Green by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2005 902565.

29.
Improving Marketing Effectiveness Robert Shaw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books Ltd 2001
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SHA-I 2001 902561.

30.
Precision Marketing Maximizing Revenue through Relevance Sandra Zoratti,Lee Gallagher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SAN-P 2012 902559.

31.
Power Sales Writing Using Communication to Turn Prospects into Clients by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 808.066659 COO-P 2012 901549.

32.
Financial Markets and Institutions Frederic S Mishkin,Stanley G Eakins Eng by
Edition: sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 332 MIS-F 2011 901343.

33.
Principles of Marketing A South Asian Perspective Philip Kotler , Gary Armstrong , Prafulla Y. Agnihotri , Ehsan ul Haque by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore Urdu Bazar 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (2)Call number: 658.8 KOT-P 2014 900061, ...

34.
Marketing A Guide to the Fundamentals Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 FOR-M 2010 902618.

35.
Business Marketing Text and Cases Krishna K Havaldar by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HAV-B 2010 901447.

36.
Services Marketing People,Technology,Strategy Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LOV-S 2011 905488.

37.
Strategic Marketing for Nonprofit Organizations Alan R Andreasen,Philip Kotler by
Edition: seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 AND-S 2008 905069.

38.
Services Marketing People,Technology,Strategy Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LOV-S 2011 905339.

39.
Services Marketing And Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India s.chand 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 BAL-S 2006 905051.

40.
e-marketing judy strauss,raymond frost by
Edition: sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india phi 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.872 STR-E 2012 905073.

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