Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cmSubject(s): DDC classification:- 658.8 21 PER-B 1999 804074
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.8 PER-B 1999 CD804647 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | CD804647 | ||||
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 PER-B 1999 804074 (Browse shelf(Opens below)) | C1 | Available | 804074 | |||
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 PER-B 1999 804647 (Browse shelf(Opens below)) | C2 | Available | 804647 |
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.