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1.
Strategic Marketing Management / Lean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8094 LAM-S 1997 804054.

2.
Marketing management : a European perspective / Susan Norgan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.

3.
European Casebook on Principles of Marketing / edited by Jim Saker and Gareth Smith. by Series: European casebook series in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, 1997
Other title:
  • Principles on marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 EUR- 1997 804114.

4.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

5.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

6.
Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ...

7.
Global Marketing Management / Warren J Keegan; Elyse Arno Brill.Gotam Dutta. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson. c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KEE-G 2017 815461.

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