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1.
Strategic Marketing Management / Lean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8094 LAM-S 1997 804054.

2.
Marketing management : a European perspective / Susan Norgan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.

3.
European Casebook on Principles of Marketing / edited by Jim Saker and Gareth Smith. by Series: European casebook series in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, 1997
Other title:
  • Principles on marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 EUR- 1997 804114.

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