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1.
A Collection of Outstanding Cases in Marketing Management / [edited by] William G. Zikmund, William J. Lundstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : West Pub. Co., c1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 COL- 1979 804118. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 COL- 1979 804552.

2.
Exploring Marketing Research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2000 800164, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2000 804207.

3.
Business Research Methods / William G.Zikmund,Barry J.Babin.Atanu Adhikari, Mitch Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover.; Cengage Learning, c2013. c2016
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.007 ZIK-B 2010 807278, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.007 ZIK-B 2010 807280. Not available: Lahore Business School Library: Checked out (1).

4.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

5.
Business Research Methods: A South Asian Perspective William G. Zikmund, Barry J. Babin, Jon C. Carr Ataun Adhikari, Mitch Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, C2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.007 ZIK-B 2016 815184.

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