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1.
Exploring Marketing Research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2000 800164, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2000 804207.

2.
Marketing Research / John Boyce. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: Tata McGrawHill, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2014 806990, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2014 806992.

3.
Marketing Research : by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters. Text and Cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: AITBS Publisher, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2012 806989, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2012 806987.

4.
Marketing Research: An Integrated Approach / Alan Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 WIL-M 2012 807362, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 WIL-M 2012 807364.

5.
Marketing Research / by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw Hill.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BER-M 2014 807602, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BER-M 2014 807600.

6.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

7.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2009 807848.

8.
Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 MAL-M 2019 815471. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2019 815196.

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