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81.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

82.
Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 MAL-M 2019 815471. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2019 815196.

83.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199.

84.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

85.
Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212.

86.
Retail Marketing Management : the 5 ES of Retailing / Dhruv Grewal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GRE-R 2019 815231.

87.
Digital marketing analytics: making sense of consumer data in a digital world/ Chuck Hemann. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 HEM-D 2018 815282.

88.
Marketing for hospitality and tourism/ Philip T.Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 647.940688 KOT-M 2019 815281.

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