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	1.	Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Harcourt College Publishers, c2001 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ... Place hold Add to cart (remove)
	2.	Services Marketing : An Interactive Approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. by Fisk, Raymond P Grove, Stephen J John, Joby Edition: 4th Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Cengage, 2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIS-S 2014 815838. Place hold Add to cart (remove)