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41.
The Sales Promotion Handbook Chris Brown. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London : Kogan Page, c1993
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-S 1993 804197.

42.
Harvard Business Review on Marketing. Series: The Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 HAR- 2001 803206.

43.
Cases in Marketing Management / Edit by; Kenneth E. Clow; Donald Baack. by
Edition: South Asia ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 CAS- 2012 806744, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 CAS- 2012 806746.

44.
Advanced approach to marketing management / S.K.Baral,S.C.Bihari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.: A.I.T.B.S Publisher, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAR-A 2009 806936, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAR-A 2009 806938.

45.
Rural Marketing: Concepts and Practices / Balram Dogra ; Karminder Ghuman . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill Education, c2008
Availability: Items available for loan: Lahore Business School Library (7)Call number: 658.8 DOG-R 2008 807098, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 DOG-R 2008 807100.

46.
Rural Marketing / by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KAS-R 2012 807109, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 KAS-R 2012 807107, ...

47.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

48.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

49.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ...

50.
Marketing Management Strategic / by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage,; 2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 FER-M 2011 807647, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 FER-M 2011 807645.

51.
Marketing: A Strategic Approach [+CD] / J.R. McColl-Kennedy, G.C. Kiel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Nelson Thomson Learning, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KEN-M 2000 815960. Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.8 KEN-M 2000 807849, ...

52.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MIL-F 2000 807835, ...

53.
Introduction to Supply Chain Management / Robert B. Handfield.: Ernest Nicholis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.7 HAN-I 2015 812369, ...

54.
Case Studies in Marketing Management / Edite by: S. Ramesh Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (12)Call number: 658.8 CAS- 2012 813202, ...

55.
Strategic Market Management : Global Perspectives / David A. Aaker.; Damien McLoughlin , by
Edition: Special Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 AAK-S 2014 813405, ...

56.
Contemporary Marketing [+3 CD] / Louis E. Boone,; David L. Kurtz. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson South- Western, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2004 815364. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BOO-C 2004 CD815364.

57.
Marketing / Dhruv, Grewal,; Michael Levy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Tata McGraw-Hill c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GRE-M 2008 815439.

58.
Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ,India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-B 2012 815449.

59.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 IAC-M 2015 815470.

60.
Strategic Marketing for NonProfit Organizations / Alan R.Andreasen,; Philip Kotler, Dheeraqj Sharma. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2019 815490.

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