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	21.	Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006 Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ... Place hold Add to cart (remove)
	22.	Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2002 Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	23.	Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by Walker, Orville C Walker, Orville C. Marketing strategy Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	24.	Principles of Advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Duncan, Tom (Thomas R.). IMC Series: The McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005 Other title: Principles of advertising and IMC Online resources: Publisher description Table of contents only Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ... Place hold Add to cart (remove)
	25.	Market research : a guide to planning, methodology & evaluation / Paul Hague. by Hague, Paul N Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Milford, CT : Kogan Page, 2002 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ... Place hold Add to cart (remove)
	26.	Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Lukas,Bryan A Bush, Robert P Ortinau, David J Series: Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ... Place hold Add to cart (remove)
	27.	Marketing Research Essentials [+CD] / Carl McDaniel Jr., Roger Gates. by McDaniel, Carl D Gates, Roger H, 1942- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : J. Wiley, c2004 Online resources: Table of contents only Publisher description Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 MCD-M 2004 800211, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.83 MCD-M 2004 CD800211, ... Place hold Add to cart (remove)
	28.	Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by Cooper,Donald R Schindler,Pamela S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw Hill Irwin, c2006 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528. Place hold Add to cart (remove)
	29.	Retailing Management / Michael Levy,Barton A Weitz. by Levy,Michael Shaw, John J Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tta McGraw Hill, c2004 Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ... Place hold Add to cart (remove)
	30.	No cover image available Rural Marketing / by Kashyap, Pradeep Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: India.: Pearson.; 2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KAS-R 2012 807109, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 KAS-R 2012 807107, ... Place hold Add to cart (remove)
	31.	International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by Paul,Justin Kapoor,Ramneek Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi.; Tata McGraw Hill, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169. Place hold Add to cart (remove)
	32.	Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J Walker, Bruce J Stanton, William J Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, 2007 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ... Place hold Add to cart (remove)
	33.	Marketing: A Strategic Approach [+CD] / J.R. McColl-Kennedy, G.C. Kiel. by McColl-Kennedy, J. R Kiel, Geoffrey C. (Geoffrey Charles), 1949- Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Melbourne : Nelson Thomson Learning, c2000 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KEN-M 2000 815960. Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.8 KEN-M 2000 807849, ... Place hold Add to cart (remove)
	34.	Fundamentals of marketing / Miller and Layton. by Miller, Kenneth E, 1926 July 6- Stanton, William J Layton, Roger A Edition: 4th [Australian] ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sydney : McGraw-Hill, c2000 Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MIL-F 2000 807835, ... Add to cart (remove)
	35.	Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best. by Hawkins, Del I Mothersbaugh,David L Best,Roger J Series: Irwin/McGraw-Hill series in marketing Edition: 10th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, ©2007 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2007 CD804978. Add to cart (remove)
	36.	Principles of marketing [+CD] / Philip Kotler, Gary Armstrong. by Kotler, Philip Armstrong, Gary John W. Hartman Center for Sales, Advertising & Marketing History Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2001 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2001 804546. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 2001 CD804546. Place hold Add to cart (remove)
	37.	Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Dehli: McGraw Hill Education, c2005 Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ... Place hold Add to cart (remove)
	38.	Contemporary Marketing [+3 CD] / Louis E. Boone,; David L. Kurtz. by Boone, Louis E Kurtz, David L Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Thomson South- Western, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2004 815364. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BOO-C 2004 CD815364. Place hold Add to cart (remove)
	39.	Strategic Marketing Planning / Peter Reed. by Reed, Peter Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Melbourne : Cengage Learning, 2007 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054. Place hold Add to cart (remove)

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