Normal view MARC view ISBD view

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cmSubject(s):

Marketing -- Management

DDC classification:

658.8 21 PER-B 1999 804074

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Audio Visual Materials	Lahore Business School Library Audio Visual Section	Not for loan and check out is restricted	658.8 PER-B 1999 CD804647 (Browse shelf(Opens below))		Not For Loan (Restricted Access)	CD804647
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 PER-B 1999 804074 (Browse shelf(Opens below))	C1	Available	804074
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 PER-B 1999 804647 (Browse shelf(Opens below))	C2	Available	804647

Total holds: 0

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.