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Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:
  • 0072429461 (alk. paper)
Subject(s): DDC classification:
  • 658.802 21 CRA-S 2002 800020
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library Shelf No. 81, LBS Book 658.802 CRA-S 2002 800020 (Browse shelf(Opens below)) 1 Not For Loan 800020
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 CRA-S 2002 800021 (Browse shelf(Opens below)) 2 In transit from Lahore Business School Library to University College of Medicine Library since 10/11/2016 800021
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.802 CRA-S 2002 CD800020 (Browse shelf(Opens below)) 1 Not For Loan CD800020
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.802 CRA-S 2002 CD800021 (Browse shelf(Opens below)) 2 Not For Loan CD800021
Total holds: 0

Includes bibliographical references and index.

System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.

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