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1.
Churchill/Ford/Walker's sales force management Mark W.Johnston,Greg W.Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 JOH-S 2003 801862. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOH-S 2003 CD801862.

2.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

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