Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.

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Material type: Text

TextPublication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 84, LBS	Book	658.83420973 HAW-C 2010 805270 (Browse shelf(Opens below))	Available		805270
Audio Visual Materials	Lahore Business School Library Audio Visual Section	Not for loan and check out is restricted	658.83420973 HAW-C 2010 CD805270 (Browse shelf(Opens below))	Not For Loan		CD805270

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Includes bibliographical references and index.