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Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN:
  • 0072536861 (alk. paper)
  • 0071214690 (international : alk. paper)
Subject(s): DDC classification:
  • 658.83420973 21 HAW-C 2004 802265
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 84, LBS Book 658.83420973 HAW-C 2004 802265 (Browse shelf(Opens below)) 1 Available 802265
Books Books Lahore Business School Library Shelf No. 84, LBS Book 658.83420973 HAW-C 2004 804292 (Browse shelf(Opens below)) 2 Available 804292
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.83420973 HAW-C 2004 CD804292 (Browse shelf(Opens below)) 2 Not For Loan CD804292
Total holds: 0

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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