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1.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

2.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073.

3.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2007 801566.

4.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

5.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.8 STA-F 1991 803932, ...

6.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

7.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2001 804046.

8.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

9.
Services Marketing/ K.Rama Mohana Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ...

10.
What is marketing? / Alvin J. Silk, content adviser. by Series: What is? series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SIL-W 2006 802149.

11.
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2008
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZAL-M 2008 800308.

12.
Marketing Strategies: A contemporary approach/ Ashok Ranchhod,Calin Gurau. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAN-M 2012 806012, ...

13.
High Performance Interactive Marketing : New Techniques and Technologies for Winning and Keeping Customers / Christopher Ryan ; foreword by Denny Hatch. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston, Illinois : New Delhi : Racom Communications, Viva Books, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 RYA-H 2002 804108.

14.
Industrial Marketing: Analysis,planning,and control/ Robert R.Reeder,Edward G.Brierty,Betty H.Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 REE-I 1991 804129.

15.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

16.
Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: 11 ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.; Person: c2015. c2016
Availability: Items available for loan: Lahore Business School Library (42)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (16). Lahore Business School Library: Lost (1).

17.
Industrial Marketing : Analysis, Planning, and Control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c2014
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 REE-I 2014 806806, ...

18.
Industrial Marketing / Milind T. Phadtare. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI Learning, 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PHA-I 2014 806795, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PHA-I 2014 806797.

19.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

20.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2013 807359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PET-M 2013 807361.

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