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1.
Business To Business Marketing : Analysis and Practice/ Robert P.Vitale,Joseph Giglierano,Waldemar Pfoertsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.804 VIT-B 2011 806132, ...

2.
The Marketing Audit Handbook [+CD] : Tools,techniques & chechlists to exploit your marketing resources/ Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-M 2002 802550, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WIL-M 2002 CD802550.

3.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

4.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

5.
Organization Development: Behavioral Science interventions for organization improvement/ Wendell L.French,Cecil H.Bell,Veena Vohra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2006
Availability: Items available for loan: Lahore Business School Library (14)Call number: 658.406 FRE-O 2006 800096, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.406 FRE-O 2006 803429, ...

6.
Successful Marketing Communications : A Practical Guide to Planning and Implementation / Cathy Ace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 ACE-S 2001 803886, ...

7.
Multivariate Analysis in Marketing: Theory and Application / Edited by David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif., Wadsworth Pub. Co. [1971]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800182 MUL- 1971 803885.

8.
Marketing Theory: A student text/ Edited by Michael J.Baker.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8001 MAR- 2000 800236.

9.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley & Sons, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 COH-M 2006 804031, ...

10.
Business marketing. by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BIN-B 2005 804505.

11.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson Learning, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.804 BLY-B 2005 805630.

12.
Marketing Management/ Philip Kotler,Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8 KOT-M 2006 804007, ...

13.
Strategic Marketing Management / Lean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8094 LAM-S 1997 804054.

14.
Marketing management : a European perspective / Susan Norgan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.

15.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.802 KER-S 2011 805343, ...

16.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

17.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

18.
Case Studies in Marketing: The indian context/ by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80954 SRI-C 2008 806004.

19.
Case Studies in Marketing: The indian context/ R.Srinivasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80954 SRI-C 2000 804177.

20.
Case Studies in Marketing: The indian context/ R.Srinivasan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80954 SRI-C 2002 804068.

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