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1.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

2.
Marketing : best practices / Michael R. Czinkota ... [et al.]. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804088, ...

3.
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin. by Series: International marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke [England] : Macmillan Business, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR- 1999 804081.

4.
Rural Marketing Text and Cases / C.S.K Krishnamacharyulu,Lalitha,Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KRI-R 2002 800346, ...

5.
Cases in operations management / K.N.Krishnaswamy,K.N,M.Mathirajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2008 806007.

6.
Marketing apocalypse : eschatology, escapology and the illusion of the end / edited by Stephen Brown, Jim Bell and David Carson. by Series: Routledge advances in management and business studies ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-B 1997 803297.

7.
International marketing : a strategic approach to world markets / Simon Majaro. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Allen & Unwin, 1982
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAJ-I 1982 804544.

8.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

9.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Prentice Hall, Pearson, 2010 [2011]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LEV-M 2010 805145. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2010 805146.

10.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Publishing, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAM-M 1995 800358.

11.
Marketing fundamentals, 1999-2000 / Geoff Lancaster, Frank Withey, Ruth Ashford. by Series: The CIM student workbook series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAN-M 1999 804056.

12.
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-F 2001 804092.

13.
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080.

14.
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York, N.Y.] : HarperBusiness, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MOO-C 1991 804079.

15.
Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064.

16.
Principles of marketing / David L Kurtz; Louis E Boone. by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KUR-P 2006 805188.

17.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

18.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2005 804554. Not available: Lahore Business School Library: Lost (1).

19.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2001-2002 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-A 2002 804555, ...

20.
Applications in Basic Marketing: Clippings from the popular business press/ William D.Perreault,E.Jerome McCarthy. by
Edition: 1998-1999 edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-A 1999 804076.

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