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1.
New products management / C. Merle Crawford, C. Anthony Di Benedetto. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.575 CRA-N 2000 804262.

2.
Purchasing and Supply Management : Text and Cases / Donald W. Dobler, David N. Burt. by Series: McGraw-Hill series in management | McGraw-Hill series in marketing
Edition: 6th ed., international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.7 DOB-P 1999 803894.

3.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

4.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 BOW-S 1992 803878, ...

5.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 GUI-M 1997 804015, ...

6.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

7.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.8 STA-F 1991 803932, ...

8.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

9.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

10.
Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ...

11.
Marketing Research : A Problem-Solving Approach / Seymour Sudman; Edward Blair. by Series: McGraw-Hill International editions.; The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 SUD-M 1998 804531.

12.
ABC's of relationship selling / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.85 FUT-A 2000 804333.

13.
Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best. by Series: Irwin/McGraw-Hill series in marketing
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, ©2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2007 CD804978.

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